https://joel-chavez.com Joel Chavez Thu, 09 Aug 2018 02:07:11 +0000 https://joel-chavez.com en https://joel-chavez.com/Intro Sun, 21 Jan 2018 16:51:26 +0000 Joel Chavez https://joel-chavez.com/Intro Joel ChavezCreativeContent Strategy Multidisciplinary creative, building visual and tactile experiences from the ground up. I live to tell stories that connect people and inspire, with a holistic approach centered on results. https://joel-chavez.com/Case-Studies-header Sun, 21 Jan 2018 18:44:32 +0000 Joel Chavez https://joel-chavez.com/Case-Studies-header Case Studies&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Selected projects highlighting my process from strategy to implimentation. &nbsp;2014 / 2018 https://joel-chavez.com/XQR-System Sun, 21 Jan 2018 16:51:27 +0000 Joel Chavez https://joel-chavez.com/XQR-System XQR SystemThe task was to create a product that would reach a new audience. What resulted was a complete system of interchangeable bags and accessories that re-imagine the “strap” and the value it can have in the life of a modern creator. In developing the XQR system, I’ve applied all of my skills as a product designer, creative director and a marketing strategist and is a comprehensive example of the breadth of work I produce on a consistent basis. Full case study &nbsp; &nbsp; &nbsp; &nbsp; <img width="817" height="1224" width_o="817" height_o="1224" data-src="https://freight.cargo.site/t/original/i/35b2961bce78d25e14e11e81544e30a74237ecef7a411fee11f730cd11e07163/Strap_gif_3_web_Xsmall.gif" data-mid="21965956" border="0" src="https://freight.cargo.site/w/817/i/35b2961bce78d25e14e11e81544e30a74237ecef7a411fee11f730cd11e07163/Strap_gif_3_web_Xsmall.gif" /> <img width="731" height="718" width_o="731" height_o="718" data-src="https://freight.cargo.site/t/original/i/5317aa9a65e698a87c6ca348a555a5726187a2af2cb1340cd184c834d60a0fcc/Webbing_11_square.jpg" data-mid="21966320" border="0" src="https://freight.cargo.site/w/731/i/5317aa9a65e698a87c6ca348a555a5726187a2af2cb1340cd184c834d60a0fcc/Webbing_11_square.jpg" /> <img width="731" height="1094" width_o="731" height_o="1094" data-src="https://freight.cargo.site/t/original/i/6542f05ac21410c7854d4ca73f1fc28b1bacb24b7aec7d1e5378b5d648189100/Webbing_13.jpg" data-mid="21966745" border="0" src="https://freight.cargo.site/w/731/i/6542f05ac21410c7854d4ca73f1fc28b1bacb24b7aec7d1e5378b5d648189100/Webbing_13.jpg" /> <img width="1638" height="1094" width_o="1638" height_o="1094" data-src="https://freight.cargo.site/t/original/i/21ecb820ea2f661aa73dff462a7506715570942a20c1b4c241f698dc808d2f8c/Red_ribbon_2.jpg" data-mid="21966046" border="0" src="https://freight.cargo.site/w/1000/i/21ecb820ea2f661aa73dff462a7506715570942a20c1b4c241f698dc808d2f8c/Red_ribbon_2.jpg" /> https://joel-chavez.com/Cub-and-Co-CS-INTRO-copy Thu, 09 Aug 2018 02:07:11 +0000 Joel Chavez https://joel-chavez.com/Cub-and-Co-CS-INTRO-copy Cub and Co. Starting a business from scratch has given me priceless insight on what it takes to build and grow a successful business. Not only is it an opportunity for me to use all my skill-sets, but I’ve learned the importance of harnessing data and analyzing trends to inform my decision making. I take a results oriented approach, maximizing ROI in every facet of my business, from product development to ecommerce logistics and marketing. This is how I made a hobby into a business.&nbsp; Full case study&nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <img width="731" height="1094" width_o="731" height_o="1094" data-src="https://freight.cargo.site/t/original/i/dbb6bf3be3c183dd69110431ed153b3063c3abf27112719b88aae034e0e1e87b/DSC06174.jpg" data-mid="21967553" border="0" src="https://freight.cargo.site/w/731/i/dbb6bf3be3c183dd69110431ed153b3063c3abf27112719b88aae034e0e1e87b/DSC06174.jpg" /> <img width="1650" height="1033" width_o="1650" height_o="1033" data-src="https://freight.cargo.site/t/original/i/af5b8cb9e07dda04a5762f54a1a02449271688a91652bc62963a950a81eb93d8/cub-website-mockup2.jpg" data-mid="21967552" border="0" src="https://freight.cargo.site/w/1000/i/af5b8cb9e07dda04a5762f54a1a02449271688a91652bc62963a950a81eb93d8/cub-website-mockup2.jpg" /> <img width="1536" height="1536" width_o="1536" height_o="1536" data-src="https://freight.cargo.site/t/original/i/f106fafa98e8e5733704dc030a5608ca245b69fafd78c9c0482ef603ef27f40c/A565F13F-9BD9-4054-AED9-256385B77F43_2.jpg" data-mid="21967554" border="0" src="https://freight.cargo.site/w/1000/i/f106fafa98e8e5733704dc030a5608ca245b69fafd78c9c0482ef603ef27f40c/A565F13F-9BD9-4054-AED9-256385B77F43_2.jpg" /> https://joel-chavez.com/TRANSIT-CS-INTRO Sun, 21 Jan 2018 16:51:28 +0000 Joel Chavez https://joel-chavez.com/TRANSIT-CS-INTRO Transit StrapA good tool is simple. It does it's job and stays out of the way so you can do yours.&nbsp;The goal was to make a finely crafted leather camera strap that can be customized to fit a cyclists riding style. Designing the strap was the easy part, pulling off a succesful product launch was the real test.&nbsp; Full case study &nbsp; &nbsp; &nbsp; &nbsp; <img width="731" height="972" width_o="731" height_o="972" data-src="https://freight.cargo.site/t/original/i/89746338bd9894e6023efc46937cd9f482e1660dbf55941d32311772ed2ddd23/DSC07598_Squarish.jpg" data-mid="10641204" border="0" src="https://freight.cargo.site/w/731/i/89746338bd9894e6023efc46937cd9f482e1660dbf55941d32311772ed2ddd23/DSC07598_Squarish.jpg" /> <img width="731" height="864" width_o="731" height_o="864" data-src="https://freight.cargo.site/t/original/i/709116c22f64e8c0b6016ea27e35ff5027e3066720b5dec78e46f3e5cab47827/DSC07793_squarish.jpg" data-mid="10641207" border="0" src="https://freight.cargo.site/w/731/i/709116c22f64e8c0b6016ea27e35ff5027e3066720b5dec78e46f3e5cab47827/DSC07793_squarish.jpg" /> <img width="1920" height="1079" width_o="1920" height_o="1079" data-src="https://freight.cargo.site/t/original/i/3e7b25ae3676ca8b94f8afd032eed7ddcd725a980c09dce1c68cbe2c3a8206c6/Screengrab6_web.jpg" data-mid="10641216" border="0" src="https://freight.cargo.site/w/1000/i/3e7b25ae3676ca8b94f8afd032eed7ddcd725a980c09dce1c68cbe2c3a8206c6/Screengrab6_web.jpg" /> https://joel-chavez.com/Architecture-Lecture-Series Sun, 21 Jan 2018 16:51:28 +0000 Joel Chavez https://joel-chavez.com/Architecture-Lecture-Series Architecture LEcture seriesOne of the most important goals for any university is to be regarded as a thought leader and a knowledge resource, providing value back to the community at large. NYIT’s department of Architecture asked me to create a unified brand experience for a series of lectures hosting some of the brightest names in the industy as they delve into the process behind their work. Full case study &nbsp; &nbsp; &nbsp; &nbsp; <img width="731" height="981" width_o="731" height_o="981" data-src="https://freight.cargo.site/t/original/i/0da3bcde4f4daf83f3fd0283753f667e81fdba899e9455b0971d6eb5e3793684/DSC06602_shorter.jpg" data-mid="11618476" border="0" src="https://freight.cargo.site/w/731/i/0da3bcde4f4daf83f3fd0283753f667e81fdba899e9455b0971d6eb5e3793684/DSC06602_shorter.jpg" /> <img width="1218" height="1100" width_o="1218" height_o="1100" data-src="https://freight.cargo.site/t/original/i/d92b12a64ca7d9f412540ca1bc18847295d58613527f6d15b4067f2ea15f7c1f/Architecture-Lecture-series-mobile-mockup_web_square.jpg" data-mid="11618176" border="0" src="https://freight.cargo.site/w/1000/i/d92b12a64ca7d9f412540ca1bc18847295d58613527f6d15b4067f2ea15f7c1f/Architecture-Lecture-series-mobile-mockup_web_square.jpg" /> <img width="720" height="405" width_o="720" height_o="405" data-src="https://freight.cargo.site/t/original/i/a919a01b5e0db08adcc011912dc025c553ba4a4f5bcd3101a3cdbbce214e790a/arch-digi-sign-small.gif" data-mid="11621891" border="0" src="https://freight.cargo.site/w/720/i/a919a01b5e0db08adcc011912dc025c553ba4a4f5bcd3101a3cdbbce214e790a/arch-digi-sign-small.gif" /> &nbsp;