Joel
Chavez

Creative
Content
Strategy

Multidisciplinary creative, building visual and tactile experiences from the ground up. I live to tell stories that connect people and inspire, with a holistic approach centered on results.

Case Studies         

Selected projects highlighting my process from strategy to implimentation.

XQR System

The task was to create a product that would reach a new audience. What resulted was a complete system of interchangeable bags and accessories that re-imagine the “strap” and the value it can have in the life of a modern creator. In developing the XQR system, I’ve applied all of my skills as a product designer, creative director and a marketing strategist and is a comprehensive example of the breadth of work I produce on a consistent basis.

Full case study        

Cub and Co.

Starting a business from scratch has given me priceless insight on what it takes to build and grow a successful business. Not only is it an opportunity for me to use all my skill-sets, but I’ve learned the importance of harnessing data and analyzing trends to inform my decision making. I take a results oriented approach, maximizing ROI in every facet of my business, from product development to ecommerce logistics and marketing. This is how I made a hobby into a business. 

Full case study          

Transit Strap

A good tool is simple. It does it's job and stays out of the way so you can do yours. The goal was to make a finely crafted leather camera strap that can be customized to fit a cyclists riding style. Designing the strap was the easy part, pulling off a succesful product launch was the real test. 

Full case study